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Retail Marketing: How to Influence Shoppers Buying Behavior

BEC Level Four

Many retail brands make the fatal mistake of underestimating the difficulty of the conversion process. Never, never underestimate the difficulties of getting another human being to put their hands into their wallet and give you their money.

That is a very difficult thing to achieve.

Do not misunderstand this statement as meaning that people do not like buying or paying for things.

People like buying but they do not like being sold to. The brilliance is having the ability to sell to someone without them feeling they are being sold to.

This training will provide you the strategies for converting shoppers who enter both your online and offline stores into customers, so you can boost sales and maximise profit.

Delegates Feedback

“Just my note of appreciation for providing such an excellent training. The clarity of your presentation demonstrates not only your understanding of marketing but also an extraordinary grasp of human behaviour and the science of persuasion. I am glad to have attended your training at this stage of my business. The lessons I learnt from you will prevent me from making the marketing mistakes most start-ups make. I am very confident that my marketing strategies will be based upon sound marketing principles.”

– Bev Marais, Online Therapy, Bayswater, London, W2

Romeo is a brilliant consultant. From the beginning he asked thought provoking questions and he gained an in depth insight into my business. He then looked at 3 key areas of my website as to why sales weren’t converting and provided solutions. Not just that he made me re-think my goals and strategy for the business and had me look at how I was going to achieve this. Romeo really covered all areas of my business from the strategy to social media. He is a fantastic business consultant someone who will guide you through your business to achieve the best results!”

– Abi Owens, Managing Director, Mish Mash Management, Soho, London, W1F

Course Information

Course Content

  • How to select a target market
  • How to craft a compelling marketing message
  • How to identify the best sales channel
  • Understanding the psychology of shoppers

Who will benefit

  • Retail Executives
  • Regional Manager
  • Store Managers
  • Category Manager
  • Visual Merchandisers
  • Retail marketing consultants

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Course Fees

Course Fee Per Person: £397

The investment is inclusive of:

  • Live interactive session on the day
  • Access to the online learning platform
  • Full trainer post training support
  • Certification
  • Refreshment and lunch

100% Money Back Guarantee & Refund Policy

Your investment is 100% GUARANTEED. If for any reason you feel you did not benefit from the training, please request a refund and you will receive 100% refund plus £150 for your time.

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How it works

Pre-Training Resources

When you book your training today, you will be redirected to your personal membership dashboard where you will have instant access to videos and other materials on strategic positioning, operational efficiency and boosting store sales.

Pre-Training Assessment

You will receive a pre-training assessment questionnaire. Our trainers will use the questionnaire data to tailor the training to your specific needs.

Post Training Assistance

The end of the training does not necessarily mean the end of your learning journey with the Business Education Center. Up to three months after attending the training, you will be entitled to email: or call: (+44) 020 8798 0579 with enquiries about strategic positioning, operational efficiency and boosting store sales.

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What You Will Learn

Learning Outcomes

At the end of the training, you will be able to:

  • Effortlessly attract customers into your store
  • Retain them for long inside the store
  • Persuade them to buy
  • Trigger repeat purchase

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The training will be held at:

Hilton London Olympia
380 Kensington High St,
W14 8NL
Phone: 020 7603 3333

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Listed below are course dates and times. Please click on the most convenient date and you will be directed to the booking page. 

24/09/18 – 21:00 GMT
26/11/18 – 21:00 GMT


How to influence shoppers buying behavior Live Online Training £397.

Book Your Spot Now and Learn to:

  • Effortlessly attract customers into your store
  • Retain them for long inside the store
  • Persuade them to buy
  • Trigger repeat purchase

Book Your Spot Now And Learn to:

• In-house training
• Group discount
• Multiple course booking discount
• Corporate license for individual employees

Please call (+44) 020 8798 0579 or
Like access to most or all of our training?
Please click here for access our ‘All You Can Learn’ pass.

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For more details about this training,

Please email :
Or Call
Tel:  (+44) 020 8798 0579 or 078 6504 9508

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