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Retail Marketing: Strategies for Effective Target Market Selection

BEC Level Four

The conventional concept of market segmentation is centered around the characteristics of customers. Age, gender, working statues or income level. The focus is never around the reason someone might want to purchase a product or a service.

The desire for products and services have existed for centuries. What has changed is the means by that desire is satisfied. Therefore, when retail marketing experts sit to segment their market, instead of focusing on the individual customer need, the focus has to be on the customer reasons for wanting to purchase their merchandise.

Why do customers visit a particular clothing store, is it to purchase work clothing, dinner clothing or casual clothing? What situation will arise in the life of the individual that they might think about your store? Those are the questions we help retail brands to answer in this course.

Delegates Feedback

“This is another great book by Romeo Richards! This book helps you understand the importance of planning the best store design and layout in order to increase sales. As a retail business owner, I sometimes forget how important these aspects are to a business. This book helped to answer many of my questions and also helped in giving me new ideas.”

– Jenny

“This is another great book by Romeo Richards! This book helps you understand the importance of planning the best store design and layout in order to increase sales. As a retail business owner, I sometimes forget how important these aspects are to a business. This book helped to answer many of my questions and also helped in giving me new ideas.”

– Jenny

Course Information

Course Content

  • Why do shoppers visit retail stores?
  • Why is target market selection critical?
  • What are the best criteria to determine your target market?
  • How do shoppers select their favourite brands?

Who will benefit

  • Retail Executives
  • Regional Managers
  • Store Managers
  • Retail Marketing Managers
  • Retail Sales Manager
  • Retail Store Owners

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Course Dates

At your convenience. Course materials are available online to enable you access them as and when you see fit.

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Course Fees

Course Fee Per Module: £27

The investment is inclusive of:

  • Training video
  • Access to online learning platform
  • Email support
  • Certification

 

100% Money Back Guarantee & Refund Policy

Your investment is 100% GUARANTEED. You have a full 12 month from the date of purchase to request a refund and your investment will be returned in full, no questions asked.

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How it works

Pre-Training Resources

When you book your training today, you will be redirected to your personal membership dashboard where you will have instant access to videos and other materials relating to the course you booked.

Post Training Assistance

The end of the training does not necessarily mean the end of your learning journey with the Business Education Center. Up to a month after taking the training, you will be entitled to email: info@theprofitexperts.co.uk or call: (+44) 020 8798 0579 with enquiries about the course you took.

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What You Will Learn

Learning Outcomes

At the end of the training, you will be able to:

  • Know why shoppers visit retail stores
  • Why is target market selection critical for your retail brand
  • Know the best criteria to use for determining your target market
  • Know how shoppers select their favourite brands

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Location

The training will be held at:

Hilton London Olympia
380 Kensington High St,
Kensington,
London
W14 8NL
Phone: 020 7603 3333

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Coming Soon

Retail Marketing: Strategies for Effective Target Market Selection On-Demand Training £27.

Own Your Copy Now and Learn to:

  1. Why shoppers visit retail stores
  2. Why is target market selection critical for your retail brand
  3. The best criteria to use to determine your target market
  4. How shoppers select their favourite brands

Book Your Spot Now And Learn to:

For:
Multiple course booking discount
Corporate license for individual employees
Please call (+44) 020 8798 0579 or
Email:
info@theprofitexperts.co.uk
Like access to most or all of our training?
Please click here for access our ‘All You Can Learn’ pass.

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For more details about this training,

Please email :
Email:info@theprofitexperts.co.uk
Or Call
Tel:  (+44) 020 8798 0579 or 078 6504 9508

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