The perishable department distinguishes one supermarket from another.
Product availability, freshness and quality contribute to the competitive edge one supermarket, has over another.
It is estimated that customers spend 8% of their grocery outgoings in a store they perceive to have fresh produce.
Four essential facts about the perishable department:
- It drives sales and profit.
- Stores lose 20% of available perishable profit to shrinkage.
- Reducing perishable shrinkage by 20% will increase total store profit by 33%.
- Perishable department contributes the highest income; ironically it is also responsible for the highest level of shrinkage
An effective retail loss prevention program is geared toward helping retail store sell more perishable products and reduce shrinkage.
Need help increasing your store sales and profit?
In this fiercely competitive retail environment, the tiniest of things can make an enormous difference to your sales and profit margin.
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About the author
Romeo Richards is an experienced retail trainer and consultant with knowledge of retail marketing, store performance and retail loss prevention.
He has the ability to choreograph the customer journey, boost store conversion and enhance in-store experience using store design and visual merchandising.
Specialises in increasing retail profit through shrinkage reduction.
He is the author of 23 retail and marketing books including:
• How to Increase Retail Sales
• How to Make Profit In Retail
• Store Design Blueprint
• Visual Merchandising Display
He is the creator of five retail home study courses.
Frequently presents webinars on shoplifting prevention and boosting retail sales.
Featured in Professional Security Magazine, Retail Week & Retail Technology Magazine