The Business Education Center

We Help Retailers Sell the Way Shoppers Buy

About Retail Loss Prevention & Retail Marketing

My very first job in the UK was with Tesco Twickenham, where I worked as a stock controller in fresh.

  I then had a brief stun with WH Smith warehouse in Slough before moving to Marks & Spencer to work in the loss prevention department.

Even though Tesco was my introduction to retail, Marks & Spencer was where I learnt retailing the most. Loss prevention is the most misunderstood function in retail.

This is because for the majority of retailers, shrinkage is synonymous with shoplifting and employee theft.

Firstly, shrinkage is more than shoplifting.

Furthermore, there are lots of different factors responsible for retail shrinkage. Secondly, loss prevention is the heart beat of any retail operation.

Simply put, loss prevention is the availability of merchandise on the shop floor.

When merchandise are available on the shop floor, it reduce missed opportunity, boost sales and increase profit.

I learnt two very important lessons from my work as a loss prevention personnel with Marks & Spencer. Lesson one: it does not matter who or what is responsible for merchandise unavailability.

When merchandise is unavailable it produce the same negative impact: loss or sales, bad customer experience and low profitability.

Secondly, an effective loss prevention strategy is not crime focused.

It is focuses on reducing shrinkage while simultaneously increasing sales, which ultimately result in increased profit.

This is the reason when I went into retail consulting, the key question I have constantly endeavour to answer for my client is:

How can we reduce store shrinkage while simultaneously boosting sales and increase store profit?

The business Education Center is the only retail consulting firm that adapts this approach to retail loss prevention.

Every other retail consulting firm takes the either/or approach.

It’s either they focus exclusively on retail marketing in order to increase sales or they focus exclusively on retail loss prevention.

However, our view is to increase sales without stemming profit draining activities is false economy.

Equally so, to focus exclusively on shrinkage reduction without simultaneously developing strategies for ensuring the right merchandise are on the shop floor at the right time is defecting the purpose of loss prevention.

Being aware of this fact, The Business Education Center’s is the only retail consulting firm that has developed the two-pronged strategy to increasing retail profit…

Increasing sales while simultaneously reducing profit draining activities in a bid to ultimately increase profit.

If you are a retailer who will like to increase your store profit by increasing sales and reducing shrinkage, call us now on (+44) 020 8798 0579 to set up a Free strategy session with one of our senior consultants.

What our clients say:

"Romeo is a brilliant consultant. From the beginning he asked thought provoking questions and he gained an in depth insight into my business. He then looked at 3 key areas of my website as to why sales weren’t converting and provided solutions. Not just that he made me re-think my goals and strategy for the business and had me look at how I was going to achieve this. Romeo really covered all areas of my business from the strategy to social media. He is a fantastic business consultant someone who will guide you through your business to achieve the best results!"

- Abi Owens, Managing Director, Mish Mash Management, Soho, London, W1F

"Just my note of appreciation for providing such an excellent training. The clarity of your presentation demonstrates not only your understanding of marketing but also an extraordinary grasp of human behaviour and the science of persuasion. I am glad to have attended your training at this stage of my business. The lessons I learnt from you will prevent me from making the marketing mistakes most start-ups make. I am very confident that my marketing strategies will be based upon sound marketing principles."

- Bev Marais, Online Therapy, Bayswater, London, W2

What our clients say:

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The Business Education Center

We Help Retailers Sell the Way Shoppers Buy

About Retail Loss Prevention & Retail Marketing

My very first job in the UK was with Tesco Twickenham, where I worked as a stock controller in fresh.

  I then had a brief stun with WH Smith warehouse in Slough before moving to Marks & Spencer to work in the loss prevention department.

Even though Tesco was my introduction to retail, Marks & Spencer was where I learnt retailing the most. Loss prevention is the most misunderstood function in retail.

This is because for the majority of retailers, shrinkage is synonymous with shoplifting and employee theft.

Firstly, shrinkage is more than shoplifting.

Furthermore, there are lots of different factors responsible for retail shrinkage. Secondly, loss prevention is the heart beat of any retail operation.

Simply put, loss prevention is the availability of merchandise on the shop floor.

When merchandise are available on the shop floor, it reduce missed opportunity, boost sales and increase profit.

I learnt two very important lessons from my work as a loss prevention personnel with Marks & Spencer. Lesson one: it does not matter who or what is responsible for merchandise unavailability.

When merchandise is unavailable it produce the same negative impact: loss or sales, bad customer experience and low profitability.

Secondly, an effective loss prevention strategy is not crime focused.

It is focuses on reducing shrinkage while simultaneously increasing sales, which ultimately result in increased profit.

This is the reason when I went into retail consulting, the key question I have constantly endeavour to answer for my client is:

How can we reduce store shrinkage while simultaneously boosting sales and increase store profit?

The business Education Center is the only retail consulting firm that adapts this approach to retail loss prevention.

Every other retail consulting firm takes the either/or approach.

It’s either they focus exclusively on retail marketing in order to increase sales or they focus exclusively on retail loss prevention.

However, our view is to increase sales without stemming profit draining activities is false economy.

Equally so, to focus exclusively on shrinkage reduction without simultaneously developing strategies for ensuring the right merchandise are on the shop floor at the right time is defecting the purpose of loss prevention.

Being aware of this fact, The Business Education Center’s is the only retail consulting firm that has developed the two-pronged strategy to increasing retail profit…

Increasing sales while simultaneously reducing profit draining activities in a bid to ultimately increase profit.

If you are a retailer who will like to increase your store profit by increasing sales and reducing shrinkage, call us now on (+44) 020 8798 0579 to set up a Free strategy session with one of our senior consultants.

What our clients say:

"Romeo is a brilliant consultant. From the beginning he asked thought provoking questions and he gained an in depth insight into my business. He then looked at 3 key areas of my website as to why sales weren’t converting and provided solutions. Not just that he made me re-think my goals and strategy for the business and had me look at how I was going to achieve this. Romeo really covered all areas of my business from the strategy to social media. He is a fantastic business consultant someone who will guide you through your business to achieve the best results!"

- Abi Owens, Managing Director, Mish Mash Management, Soho, London, W1F

"Just my note of appreciation for providing such an excellent training. The clarity of your presentation demonstrates not only your understanding of marketing but also an extraordinary grasp of human behaviour and the science of persuasion. I am glad to have attended your training at this stage of my business. The lessons I learnt from you will prevent me from making the marketing mistakes most start-ups make. I am very confident that my marketing strategies will be based upon sound marketing principles."

- Bev Marais, Online Therapy, Bayswater, London, W2

What our clients say:

Follow and Like!

[Social9_Share]

Join Our Discussion