Why You Need to Know

Posted by Romeo Richards on Oct 21, 2011 in | 0 comments

“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” Alvin Toffler

Dear friends:
I was a millionaire in 2006 by December 2008 I was $400,000 in debt. I started my business in 2005, about a year after that I became a millionaire and two years later I was literally a fugitive running away from my creditors.

And trust me I did not buy a Ferrari with the money…I really wish I did at the time.

This is my odyssey…

I originated from war-torn Liberia. When my country plunged into civil war, I escaped and I lived as a refugee in country after country all over Africa.

I managed to leave Africa for Europe where I also lived in refugee camps in many countries in Europe. I obtained my residency from the Netherlands, moved to the UK and like most immigrants started doing manual labour.

I worked for a while then got fed-up with my bosses so decided to form my own company. I was working as a security officer when I made the decision to open my own security company.

Little did I know that it was going to be one of the toughest decisions of my life. It took me almost nine months to acquire my first client. Can you imagine how it felt running a business for nine months without any income?

At a point I had to return to work just to be able to pay my bills because at one point I got thrown out of my apartment. To ensure I maintained my car, which became my new residence, I had to return to work. I sent out over three thousand letters and received about five responses.

But the irony of the entire ordeal was that; what actually kept me going was ignorance. I was convinced that I was smart enough to eventually pull through even though I was staring at the abyss. I kept knocking on doors even though I had no idea how to sell.

Eventually I made a breakthrough. I had a club that gave me the chance, then an office complex and then several event companies. But my main breakthrough came in April 2006 when I received a call from a company desperately looking for security officers.

The SIA licensing regulation was to come into effect that Monday and this massive company had not had its officers licensed. They wanted to know how many licensed officers I could provide them. At first I offered them five. But they called again asking if I could offer more, I asked them to give me an hour and I will call them back. Within an hour, I was able to mobilise an additional nine licensed officers.

We started working for them on that Monday, by the end of the week, we had over fifteen officers working for them as other security companies struggled to meet their commitment to them. Within a few weeks we had taken over all of their Manchester sites. About a month later, we were working all over the UK.

I now came from just me and two other officers to having officers working for me all around the UK. While this was a good thing in terms of revenue, it also became a curse.
I want you to understand this point because this is the most important point of the entire story.

A few months earlier I was working as a self-employed security officer. Then I hired two officers to work along with me and all of a sudden I now had officers all around the country.

What was the result of this?
Catastrophe…

Firstly, I myself lacked any type of business education
Secondly I had absolutely no system in place
And
Thirdly I did not have the infrastructure to manage that level of growth.

As a result of these deficiencies, the moment the economic crisis surfaced in 2008 and this company went belly up, my house of cards came crashing down with them.
In a desperate attempt to save my business, I employed people, fired them, employed some more people and fired them.

I was hoping that those people were going to save my business but every time I was disappointed. I learnt two lessons from my attempt to hire people.
Lesson one: “A Grade” players never work for “B or C Grade” players. When I interviewed “A Grade” players and they noticed from the way I conducted the interview that I myself was not an “A Grade” player, all of them politely refused my job offer.

Lesson two: I could not get “B or C Grade” players to perform as “A Grade” players.
I realised from that moment on if I wanted to attract the types of staff that were going to propel my business to the next level, I first needed to work on myself.

Microsoft’s Bill Gates once said if you took away Microsoft’s best 20 people, Microsoft will become an irrelevant company. Imagine Microsoft has almost half a million staff and Mr.Gates believes that taking away only 20 will make the company irrelevant.

The right people can make a company great. However, no entrepreneur will be able to attract great people if he himself is not great.
To attract attractive people, you first have to be attractive.
If your skills do not match your ambition, you really do not have a dream but a pipe dream.
With this in mind, I embarked on a program of self-improvement.
As I developed myself, the excuse that my business failed because of the recession vanished from my lexicon.
I knew if I wanted to hit that million dollar mark again, I cannot sit and wait for mother nature, I had to make my own luck by developing myself. So I got trained by the best people in the field of business development and that has placed me in a more successful position than I was years ago.

Coca Cola, Google, Apple, Microsoft and all the successful businesses around are not successful as a result of luck but as a result of their founders conscious efforts to learn and apply fundamental business principles.

A small fast food restaurant in India can go head-to-head with McDonald if the owner makes effective us of social media.

The ability to choose the right keywords can allow a small factory in China to take on Nike and win.

Little Apple went up against mighty Microsoft and won.
The factors of distribution have changed. This means any business with the right skill sets can compete in any market or even create an entirely new market. The internet has led to the creation of thousands of new businesses that no one could have imagined ten years ago.

Every time I am alone, I ask myself this simple question: where would I have been if the SIA did not introduce licensing that caused that company to call me.
I cringe at the thought of what would have happened to me.
What if for some reason I had not picked up the phone on that day?
I was lucky!

Do you want to leave your business to luck?
Do you want to learn the requisite skills to build a successful business?
Are you currently stuck and cannot see a way forward?
Do you want to learn how to move your business from perpetual start-up to 7 figures?
Are you a doctor, accountant, lawyer, dentist or consultant thinking of starting your own business?
Are you a doctor, accountant, lawyer, dentist or consultant running a small firm making less than 7 figures per annum?
Do you want to learn how to increase your income to 7 figures in twelve months?

CLICK HEREto download your FREE Business Growth Manifesto now!

Alternatively give us a call on +44 161 945 1754 for your FREE 45 minute Business Growth Audit.

We will show you how to create a niche within your niche and become the go-to firm in your industry.
You will learn how to write ad copies that get your phone ringing of the hook
You will also learn how to conduct comprehensive competitive analysis that will tell you everything you need to know about your competition in order to annihilate them
You will learn how to use social media effectively and get your name all over the internet
You will learn how to attract “A Grade” staff to your organisation
You will learn how to create an effective marketing machine that eliminates the need for selling

Eben Pagan, Rich Schefren, Dan Kennedy and Frank Kern have helped companies to make over $500 million with the information we are about to share with you.

This information can transform your business to be the most profitable it has ever been.

Go ahead take action now!

CLICK HERE to download your FREE Business Growth Manifesto now!

Alternatively give us a call on +44 161 945 1754 for your FREE 45 minute Business Growth Audit.

Why You Need to Know

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