Lessons For Ending Entrepreneurs Recession In 2013?

Posted by Romeo Richards on Dec 18, 2012 in Blog | 0 comments

2012 has been a terrible year for most small entrepreneurs. Meanwhile 2012 has been my best year ever and I happen to know many friends who have also had a great 2012.

What is the difference between me and my friends and a lot of the entrepreneurs in recession?

Entrepreneur strategies for getting out of recession in 2012

I will suggest it is the mind-set.

Let me expand on this answer with a story.

Yesterday, I attended a Manchester Chamber of Commerce meeting at the Hilton Hotel in Manchester City Centre.

During the meeting a document was passed around for group discussion. The topic of discussion was the Chancellor of Exchequer 2013 budget. As many of the guys discussed the budget passionately I sat there thinking to myself no wonder many of these guys are in a recession.

Entrepreneurs how can you make 2013 your best ever year

What do I mean by that?

For a start not a single soul in that room at the time had the power to change or influence the chancellor’s decision. Even the moderator said we can only pass your suggestions to the government there is no guarantee that they will act on it.

Secondly, we are entrepreneurs for crying out load. We are supposed to be creative and resourceful. We are supposed to know that we are in the business of making money and the government is in the business of collecting money.

All we need to be thinking about is make money faster than the government can collect. I know this concept might sound strange to many people so let me explain.

As entrepreneurs, the more customers we have, the more value we provide to those customers, the more money we make.

I will say something else very profound: there is money everywhere. As an entrepreneur, the way you need to look at yourself is as if you were playing those money games on TV.

The type of game where you are place in a large space with a lot of money in different notes and the money is been blown by air. The faster you are able to grab enough of it the better it is for you.

Someone needs every service you are provide as an entrepreneur,. All you have to do is find the person who needs your service. The more of those people you find the faster you will get out of your recession.

Why Can’t Most Entrepreneurs Find Customers?

The simple answer to the question why most entrepreneurs don’t have enough customers is because they don’t prospect enough, and the reason why they don’t prospect enough is they are busy wasting their times attending events like the one at the Chamber of Commerce and discussing something that they can do nothing about.

The majority of entrepreneurs are very very unproductive, we waste our days doing low value things that do not bring us anywhere closer to our stated goals.

There is a second reason which is we are always seeking simple solutions to complex problems. Customer acquisition or marketing whatever way you refer to call it, is difficult. However, if done systematically it can be done effectively.

Many of us entrepreneurs waste our days attending these events hoping to find an easy solution to our marketing problem. It is like someone swallowing a get slim quick pile because they do not want to exercise.

It is not going to happen!

I was once a member of the Chamber of Commerce. The reason they invited me to the meeting was to see if I could be lured into re-joining. But the very reason I seized becoming a member is because I saw my attendance at the meetings as a waste of my time. I even use to be a member of the council.

As council member, we had to attend meetings early in the morning ever so often. I attend these meetings with these guys instead of discussing issues that were of burning concern to the entrepreneurs, we were discussing politics.

Whenever I am there I keep thinking to myself, there guys just don’t get it. We are a business organisation, we are not politicians. If I wanted to discuss politics I will run for office I will not be running a business.

Needless to say the chamber did not convince me to return not with that discussion we had. I am sure there were many people there who they might have convinced and those are the people who will remain in recession.

What is the lesson of this article to entrepreneurs?

There are two important lessons:

Lesson number one is there is no collective recession only individual recession. And each entrepreneur has the ability to get out of recession by attracting more customers and providing more value to those customers.

The second lesson is: any entrepreneur who wants to get out of recession needs to be extremely productive. Spending time discussing politic in the middle of your working day when you should be prospecting is not a productive use of your time.

There is money everywhere, if you don’t believe me, take the bus to Canary Wharf tomorrow morning.

Lessons For Ending Entrepreneurs Recession In 2013?

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