Coca cola has been in existence since 1886 yet it remains the most valuable brand bearing in mind they sell sugar water for less than a dollar.
Apple is the only company that causes thousands of people to stand in the freezing cold for hours to purchase its products.
“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” Alvin Toffler
